The surprising psychology behind why we name our cars

Published on March 17, 2025

by Andrew Maclean

Have you ever seen someone lovingly patting the hood of their car, giving it a name as if it were a cherished pet or even a family member? Or maybe you’ve done it yourself? Naming cars is a surprisingly common phenomenon, with studies showing that up to 35% of people name their cars. But have you ever wondered why we do it? What drives us to give such personal names to inanimate objects? The answer might lie in the psychology behind our relationship with our cars. Let’s dive in and explore the surprising psychology behind why we name our cars.The surprising psychology behind why we name our cars

The Emotional Attachment to Cars

It’s no secret that cars are more than just a means of transportation – they hold a special place in our lives. For some, it’s a symbol of status or a source of pride, for others, it’s a reminder of cherished memories or a sense of freedom. We use our cars as a way to express our identity and display our preferences. Therefore, it’s no surprise that we develop an emotional attachment to them.

The emotional attachment to cars goes beyond just liking a particular model or brand. Studies have shown that our cars are one of the few possessions that we anthropomorphize, meaning we attribute human-like qualities to them. We see them as an extension of ourselves, and giving them a name is a way to personalize and humanize them.

The Power of Names

From a young age, we are taught the importance of names. Our names are closely tied to our identity and are often chosen with great care by our parents. They can shape our sense of self and even influence our behavior. Similarly, naming a car gives it an identity, making it more than just a machine.

Names are also linked with emotions, and our cars are no different. By giving a car a name, we assign certain emotions to it, which in turn can affect our relationship with the car. For example, someone who names their car “Betsy” may see it as reliable and trustworthy, whereas someone who names their car “The Beast” may view it as powerful and assertive.

Personalization and Bonding

Research has shown that naming objects can increase feelings of attachment and personalization. This is especially true for functional objects, like cars, that we interact with regularly. By naming our cars, we are creating a sense of ownership and personalization, which can lead to stronger emotional bonds.

Moreover, naming our cars can also help us bond with them in a similar way to how we bond with other people. Studies have found that we tend to have a stronger connection with objects that have names and that we interact with regularly, as opposed to objects that we don’t have a personalized relationship with.

Identity and Self-Expression

Naming our cars also provides us with an opportunity to express ourselves and assert our identity. In a world where we are bombarded with advertisements and constantly exposed to material possessions, our cars become a way to stand out and show our individuality. By giving our cars unique and personal names, we are making a statement about who we are and what we value.

Moreover, naming our cars can also have an impact on our self-esteem. Studies have shown that people who name their cars have higher levels of self-esteem and report feeling more in control of their lives. This could be because naming a car gives a sense of ownership and control over an object that is often seen as a symbol of freedom and independence.

The Connection Between Car Names and Memories

Have you ever heard someone say, “I’ll always remember my first car”? Naming cars can also be linked to creating lasting memories. When we give our cars names, we are attaching meaning and significance to them, making them memorable. This is why people often remember the make and model of their first car, but they’ll also remember its name.

In addition, cars are also frequently associated with significant events or milestones in our lives. We may name a car after a memorable road trip or a significant moment, further solidifying the emotional connection to the car.

In Conclusion

Overall, naming cars is a fascinating phenomenon that can tell us a lot about our relationship with material possessions. Our attachment to cars goes beyond just a mode of transportation; it’s a way to express our identity, create personal bonds, and preserve memories. So, the next time you hear someone call their car by name, you’ll know it’s not just a car to them – it’s a trusted friend and companion.